![]() The site uses adverts, but doesn’t block ad blockers instead, they offer perks to users who remain blocker free (there’s also a paid service which removes ads). The site in question is Nexus Mods, a massively popular videogames modding website, , whose download service means an estimated bill of around $780,000 to keep it up and running each year. This is a reasonably rare occurrence, and worth taking a look at. ![]() We cover a lot of Malvertising disasters on this blog, and I’ve previously looked at how many websites will go to war with a user’s ad blockers – or indeed, try to disavow themselves of any harm done through infection (“It wasn’t us, it was the ad provider!”) Today, we have an example of a high traffic website so fed up with the ads they’ve been serving that they’ve spoken out publicly about the issue.
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